Senior UI/UX Designer (Digital Campaign)
Full-time
This role's objective is to design interfaces and experiences for the digital touchpoints of brand campaigns, such as landing pages, microsites, and mini apps. Translate campaign requirements into experiences that are clear, easy to use, consistent with the brand, and that help users complete the target action.
🤖 What you will do
- Work with campaign owners, Product, and other stakeholders to clarify user needs, objectives, requirements, and design scope.
- Understand the context in which users arrive from media and communication channels; ensure content, UI, and user flows carry the campaign message through seamlessly.
- Research similar products and campaigns to identify strengths and weaknesses and inform design decisions; collaborate with UX Research when needed.
- Understand and create user flows, wireframes, and basic prototypes for journeys such as product discovery, sign-up, activity participation, or redeeming offers.
- Design interfaces that fit the brand and campaign; organize content, participation conditions, offer information, and CTAs with a clear hierarchy.
- Use the project's design system, components, and patterns proficiently; work with Graphic Designers to apply campaign visuals to the interface.
- Independently conduct basic UX audits for usability and accessibility.
- Present solutions backed by data and design rationale; receive, validate, and address feedback from stakeholders.
👾 What you will need
- 5+ years of experience in Product Design, with an understanding of campaign ads and marketing.
- Strong visual and UI design skills, including layout, color, typography, and visual hierarchy; able to explain the rationale behind design choices. AI-native in your workflow.
- Understand common UI patterns, the related user behaviors, and technical constraints when applying them.
- Proficient in the design guidelines of the platforms relevant to the project; able to adapt UI and interactions for mobile and web.
- Able to build user flows, wireframes, and basic prototypes to communicate solutions.
- Proficient in design systems and relevant design tools; understand how to use components and patterns and their limitations.
- Knowledge of UX principles, heuristic evaluation, usability, and accessibility; able to conduct basic UX audits.
- Able to conduct competitor research, collaborate with UX Research, and apply the insights gathered to design.
- Able to balance brand identity and campaign content with the need for a clear, easy-to-use interface.
- Communicates clearly and writes accurate documentation; proactively checks quality and coordinates with stakeholders throughout implementation.
