(Senior) Product Specialist, Zalo Games
Full-time
You will develop and operate games on Zalo Games, owning player growth and revenue for your titles. In-game monetization experience is strongly preferred.
🤖 What you will do
- Product strategy: Build the product vision and roadmap from market, competitor and player research; write Product Requirements Documents, specs and user flows; manage the backlog and coordinate with developers and partners to launch at the right quality.
- Monetization and game economy: Design and optimize monetization models and the in-game economy; track payer conversion, ARPU (Average Revenue Per User), ARPPU (Average Revenue Per Paying User) and LTV (Lifetime Value), and resolve revenue bottlenecks.
- LiveOps and operations: Plan and run events and promotions aligned with the player lifecycle; coordinate updates, maintenance and versioning; monitor game health, player feedback and operational risks.
- Data analysis and growth: Track DAU (Daily Active Users), MAU (Monthly Active Users), NRU (New Registered Users), D1/D7/D30 retention, ARPU and LTV; analyze funnels and cohorts; design A/B tests on pricing, offers and events; produce reports and improvement plans to hit KPIs.
- User Acquisition and marketing collaboration: Work with the UA team on CPI (Cost Per Install), CAC (Customer Acquisition Cost) and ROAS (Return On Ad Spend); give feedback on creatives; coordinate pre-registration, launch campaigns and re-engagement, aligned with monetization and retention.
- Cross-functional collaboration: Work with Design, Technical, Data and Marketing; communicate priorities, progress and risks; manage multiple projects.
👾 What you will need
- At least 3 years in Product, Game Operations or Game Design in gaming products;
- Solid understanding of casual, mid-core and strategy genres (Simulation-strategy game/Role-playing game); an active gamer.
- Strong analytical and data-driven mindset, with the ability to interpret product metrics and translate insights into actionable strategies;
- Clear writing, strong cross-functional communication, proactive under pressure;
- Hands-on in-game monetization experience (pricing, bundles, battle pass, rewarded ads) with measurable revenue impact;
- Experience with LiveOps and game economy balancing;
- Proficient in data analysis and reporting;
- Good English communication skills; Chinese is a plus.
