Product Specialist, Distribution Channel
Full-time
Zalo Platform aims to connect users with businesses, making it easier for users to discover and access businesses that are relevant to their needs.
As a Product Specialist – Distribution Channel, you will play a key role in building and developing distribution channels that bring users to businesses across the platform. You will focus on Business Discovery & Access — making it easier for users to find, discover, and access businesses in a natural, convenient, and relevant way.
🤖 What you will do
- Build the distribution channel strategy to increase opportunities for users to discover and access businesses on the platform;
- Develop and optimize distribution channels such as Search, Discovery Tab, QR Scan, and other emerging touchpoints;
- Study user behavior and user journeys to understand how users discover, search for, and access businesses;
- Identify and solve frictions across the Discover → Access Business journey;
- Design and run experiments and A/B tests to validate hypotheses and optimize channel performance;
- Define metrics and funnels to measure channel effectiveness from user discovery to business access;
- Use data and user insights to identify opportunities for new channels and improve discovery experiences;
- Collaborate with Product, Engineering, Data, Design, Business, and other teams to build and scale distribution solutions;
- Define the long-term roadmap for the distribution ecosystem, creating natural and scalable ways for users to discover and access businesses on Zalo.
👾 What you will need
- 4+ years of experience in Product Management, Growth, Platform, Search, Discovery, or related fields;
- Strong understanding of user journeys, discovery, search, acquisition, and conversion funnels;
- Strong data-driven mindset with the ability to analyze user behavior and identify product opportunities;
- Experience in building or developing distribution channels, search, recommendation, discovery, or growth products is highly preferred;
- Ability to define product strategy, roadmap, and metrics for a product or channel;
- Strong user-centric mindset with a keen eye for user insights and product experience;
- Experience working with cross-functional teams and multiple stakeholders;
- Ability to work independently, solve ambiguous problems, and drive initiatives from idea → execution → scale.
