Partnership Specialist, Zalo
Full-time
Zalo Video is a short video platform built within the Zalo ecosystem, designed to deliver positive and engaging
content to millions of users in Vietnam. We are expanding rapidly and looking for a Partnership Lead to
spearhead our partner ecosystem and drive sustainable growth.
As a Partnership Specialist, you will play a key role in building and expanding Zalo Video’s partner ecosystem. You will be responsible for strengthening relationships with partners while leading a team to deliver impactful partnership strategies that drive both content growth and business value.
🤖 What you will do
- Develop and execute partnership strategies to expand and strengthen relationships with celebrities,
public figures, artists, media organizations, government agencies, ministries, and local authorities,
driving content growth and brand presence on Zalo Video. - Build and maintain long-term relationships with key stakeholders, ensuring sustainable collaboration
and maximizing partner engagement through content initiatives, campaigns, livestream activities, and
platform features. - Lead collaboration discussions and negotiations with celebrities, talent management agencies,
production houses, broadcasters, government organizations, and other strategic partners to develop
mutually beneficial partnership opportunities. - Represent Zalo Video at industry events, government meetings, press conferences, signing
ceremonies, entertainment launches, and other partnership-related engagements. - Design partnership frameworks and growth programs for different partner segments, including
Celebrities, Talent Agencies, Media Partners, and Government/Public Sector Organizations, to drive
content production, audience engagement, and platform adoption. - Collaborate closely with Product, Content, Operations, Marketing, Monetization, and Communications
teams to develop and execute partnership programs that support platform growth objectives. - Monitor market trends, creator ecosystem developments, entertainment industry movements, and
public sector digital initiatives to identify new partnership opportunities and propose strategic
recommendations. - Set team objectives and KPIs, coach and manage team members, and ensure effective execution of
partnership initiatives and business targets. - Track partnership performance metrics, evaluate program effectiveness, and prepare weekly, monthly,
and quarterly business reports for management
👾 What you will need
- 4-5 years of experience in Partnership/Business Development, preferably within short video platforms,
social media, OTT, entertainment, or digital media. - Experience in working with B2B partners.
- Excellent communication and negotiation skills & ability to build and maintain effective partnerships.
- Knowledge of the entertainment industry (TV shows, films, etc.) is a strong advantage.
- Strong network within the creator ecosystem, including MCNs, agencies, production houses, and brands.
- Proven leadership and team management skills, with experience managing teams of 5–10 people.
- Solid understanding of the short video market, user insights, and content trends.
- Strong analytical skills with experience in planning and executing strategies
