Marketing Specialist, Adtima
Full-time
This role is responsible for driving integrated B2B marketing activities for Adtima, ensuring close alignment between business objectives, sales enablement, product solutions, and brand communication.
The role works across functions to understand business needs, market context, and stakeholder priorities, then translates into effective marketing initiatives for both external audiences and internal teams.
🤖 What you will do
Marketing Planning & Business Insight
- Develop and execute monthly, quarterly, and annual marketing plans aligned with Adtima’s business objectives
- Translate business goals, market insights, and customer needs into actionable marketing initiatives
- Ensure marketing activities support business outcomes such as solution awareness, sales enablement, and client long-term relationship building
- Monitor and evaluate marketing effectiveness with a focus on business impact.
Content Strategy & Solution Storytelling
- Lead the development of content strategy for Adtima’s marketing activities
- Develop marketing content for Adtima’s solutions that focuses on:
o Clear value propositions
o Insight-driven narratives
o Market-relevant use cases. - Develop and oversee key content outputs, including:
o Solution messaging frameworks
o Case studies
o Channel’s content (Social, Website…). - Work closely with Planning teams to ensure content reflects real business problems and commercial priorities.
Channel Management, Sales Support & Internal Coordination
- Manage and develop Adtima’s owned channels, including:
o Company website
o Social media platforms (LinkedIn, Facebook, Zalo OA, etc.). - Support Sales teams with:
o Sales decks
o Client-facing marketing materials
o New leads. - Coordinate marketing support for:
o Client events, conferences, and partnership activities
o Key client relationship programs (e.g. gifting, events). - Act as a coordination point between external communication and internal stakeholders.
- Support internal communication activities, including internal events, employee engagement, and employer branding initiatives.
👾 What you will need
- Minimum 3–5 years of experience in Marketing or related roles
- Strong preference for candidates with B2B marketing experience
- Demonstrated ability to work effectively with multiple internal stakeholders across different teams
- Strong internal communication skills, with experience aligning diverse viewpoints and priorities
- Able to work independently with a high level of ownership and self-direction
- Solid business insight, including:
o Understanding of market dynamics
o Awareness of customer needs and industry trends
o Ability to identify what the market is asking for and reflect into marketing activities - Proactive, structured, and comfortable operating in environments with multiple stakeholders and evolving priorities.
