Head of Product, Zalo Credits & Digital Economy
Zalo is building a new digital currency layer to power the next generation of its Value Added Services (VAS) ecosystem. As the Head of Product – Zalo Credits & Digital Economy, you will own the strategy and execution of this new platform, with the goal of making digital purchases across Zalo simpler, more seamless, and more engaging.
The product will serve as a common payment and monetization layer across Zalo VAS, reducing friction in purchasing, encouraging users to develop stronger paying habits, and enabling new monetization models such as digital items and virtual goods. This is a 0-to-1 product leadership role with broad ownership across product strategy, user experience, monetization, platform integration, and ecosystem adoption.
🤖 What you will do
Product Strategy
- Build the foundation for new monetization models across Zalo VAS, including digital items, virtual goods, subscriptions, gifting, and other Define the long-term product strategy for Zalo Credit & Digital Currency, including its role across the broader Zalo VAS ecosystem;
Payment Experience & User Adoption
- Design & build product mechanisms that help users easily understand, acquire, use, and replenish digital currency, while gradually developing stronger and more habitual paying behavior;
Monetization & Digital Economy
- Emerging forms of digital commerce;
- Work with VAS product teams to identify opportunities where digital currency can increase conversion, frequency, and lifetime value;
Platform & Ecosystem
- Define the product architecture and core capabilities needed for digital currency to serve multiple Zalo VAS products;
0-to-1 Execution
- Lead the full cycle & work closely with Engineering, Design, Data, Finance, Legal, Security, and VAS product teams to deliver a reliable and scalable platform.
👾 What you will need
Experience
- 8+ years of experience in Product Management, with significant experience building consumer products, platforms, payments, wallets, virtual economies, or monetization systems;
Product Thinking
- Strong understanding of consumer payment behavior and the ability to turn complex payment or monetization systems into simple user experiences;
- Strong product intuition, with the ability to balance user experience, business impact, platform scalability, and operational complexity;
Leadership
- Proven ability to lead 0-to-1 products and cross-functional initiatives involving multiple product and engineering teams;
- Comfortable working through ambiguity, defining a new category, and driving execution across a large organization;
Business & Data
- Strong commercial mindset with a clear understanding of conversion, transaction frequency, retention, and lifetime value.
