Head of Business, Zalo Platforms
We are looking for a strategic business leader with a strong product mindset to drive the growth of the Zalo Platform ecosystem. This role goes beyond executing predefined plans—you will identify the most promising business verticals, define the platform strategy, and shape the product direction based on customers, partners, merchants and market insights.
As Head of Business, you will own the overall business strategy for Zalo Platform, determine which verticals to prioritize, deeply understand the needs of businesses and users, and work closely with Product and Engineering teams to build solutions that create meaningful value for both merchants and end users while driving sustainable ecosystem growth.
🤖 What you will do
• Define the business vertical strategy for Zalo Platform by identifying and prioritizing the most attractive opportunities based on market potential, strategic fit, and long-term growth.
• Own the overall business strategy and strategic roadmap for the platform.
• Lead and develop cross-functional teams across Partnerships, Product Management, Business Development and Operations.
• Build and manage strategic partnerships with internal products, technology vendors and ecosystem partners.
• Develop a deep understanding of merchant, user, and market needs, and translate those insights into product strategies and solutions that create sustainable value for both sides of the platform.
• Define and continuously optimize the platform value proposition to ensure every new capability creates measurable value for both merchants and end users.
• Identify and evaluate new business opportunities, including new use cases, user acquisitions models, partnerships, and ecosystem initiatives.
• Own key platform growth metrics, including Monthly Active Users (MAU), Monthly Paying Users (MPU), New Engaged Users (NEU), platform transaction volume, conversion rate, and partner growth…
• Drive partner acquisition, engagement, and long-term success on the platform.
• Lead go-to-market strategies for new platform capabilities and business verticals in collaboration with Product, Marketing, Business Development, and Sales teams.
• Continuously monitor platform performance, market trends, customer feedback, and competitive dynamics to refine business strategy and investment priorities.
👾 What you will need
• 10–15+ years of experience in business/product/platform strategy, ecosystem development, or related leadership roles.
• Strong strategic thinking with the ability to evaluate multiple industries, business verticals, and growth opportunities, and make trade-off decisions.
• Strong product mindset—you naturally translate customer and business problems into scalable product solutions rather than simply defining feature requests.
• Hands-on experience taking products from customer problems to shipped solutions by defining product concepts, user journeys, requirements, and collaborating closely with Product and Engineering teams.
• Proven experience influencing product strategy and roadmap decisions through close partnership with Product organizations.
• Strong understanding of two-sided platform dynamics, with the ability to balance merchant success, user experience, and long-term ecosystem growth.
• Experience building or scaling platform businesses, including multi-sided marketplaces, developer ecosystems, app stores, mini-app platforms, super apps, or similar ecosystems.
• Strong analytical skills with experience building business cases, defining KPIs, measuring impact, and making data-driven decisions.
• Excellent leadership, stakeholder management, and communication skills, with the ability to align cross-functional teams around a shared vision and execute effectively.
You'll Stand Out If You Have
• Experience in consumer-facing industries such as digital services, commerce, fintech, mobility, or lifestyle platforms, with a strong understanding of operational challenges and customer needs.
• Background in platform business development, strategic partnerships, developer relations, or ecosystem growth.
• Experience working at a messaging platform, super app, mini-app platform, or similar ecosystem business.
• Experience launching and scaling platform businesses or ecosystem products from zero to scale.
