Associate Product Manager, Zalo Notification Service (Adoption & Monetization Strategy)
Zalo Cloud is Zalo's platform enabling businesses to build, manage, and scale their digital presence within the Zalo ecosystem. As one of Zalo Cloud's flagship products, Zalo Notification Service (ZNS) facilitates billions of monthly notifications for businesses in banking, e-commerce, logistics, and public services.
We are looking for a Product Manager who will take ownership of Monetization & Adoption Strategy across Zalo Cloud services, with a focus on revenue growth, business utility optimization, and product-led adoption. This role bridges product design, market understanding, and revenue strategy to scale adoption and unlock new monetization opportunities.
Think of this role as The strategist behind how our B2B messaging products grow revenue and become indispensable to businesses of all sizes.
🤖 What you will do
- Define and iterate monetization strategies, including pricing models, discount frameworks, and packaging for Zalo Cloud services;
- Identify and launch new revenue opportunities based on usage patterns, customer segments, and market trends;
- Develop adoption strategies to drive product usage across key customer groups (SMBs, agencies, enterprise);
- Lead product packaging and value proposition design based on business use cases and vertical needs;
- Collaborate with GTM, marketing, and sales teams to support product-led growth initiatives;
- Work closely with platform and ops teams to optimize onboarding, activation, and engagement flows;
- Conduct market research and competitive benchmarking to inform monetization and adoption planning;
- Use data and customer insights to prioritize opportunities and guide product decisions.
👾 What you will need
Must have
- 5+ years experience in Product Management, Strategy, Business Operations, or similar roles in tech or SaaS platforms;
- Experience with monetization design, pricing models, or GTM strategy—especially for B2B or platform products;
- Strong analytical and structured thinking, comfortable with financial metrics and business models;
- Excellent cross-functional collaboration skills and stakeholder management;
- Ability to synthesize customer insights into actionable product and business strategies;
- A bias toward experimentation, iteration, and measurable outcomes.
Nice-to-have
- Background in messaging platforms, B2B2C tools;
- Experience working on anti-abuse, fraud prevention, or usage enforcement systems;
- Familiarity with usage-based SaaS or quota models.
