Senior Product Marketing Specialist, Zalo Mini App

Hồ Chí Minh

We are seeking a Product Marketing Specialist to join our team and drive the marketing efforts for Zalo Mini App. In this role, you will be responsible for researching market trends, developing industry-specific solutions, and crafting compelling messaging to effectively position our product. You will work closely with cross-functional teams to define marketing strategies, execute campaigns, and monitor performance metrics for optimization.

🤖 What you will do

  • Conduct market research and analysis to identify industry trends and customer needs for Zalo Mini App;
  • Develop clear and persuasive messaging, including value proposition, key benefits, and unique selling points for the product;
  • Define marketing segments, distribution channels, and promotional tactics to reach target audiences effectively;
  • Implement marketing campaigns, with a focus on inbound activities, to generate leads and drive customer engagement;
  • Build inbound funnels and establish measurement metrics to track the performance of marketing initiatives;
  • Create educational materials such as user guides and webinars to support customer understanding and adoption of the product;
  • Monitor market adoption metrics and provide insights to inform future marketing strategies and product development efforts.

👾 What you will need

  • Bachelor's degree in Marketing, Business, or related field;
  • Proven experience in product marketing or related roles, preferably in the tech industry and B2B;
  • Strong analytical skills with the ability to interpret market data and trends;
  • Excellent communication skills with the ability to craft compelling messaging for different audiences;
  • Experience with inbound marketing strategies and tactics;
  • Proficiency in using marketing analytics tools and platforms;
  • Ability to work effectively in a cross-functional team environment;
  • Self-motivated with a passion for driving results and achieving targets.

Take a look inside

Our interview process is all about getting to know each other. Come prepared to showcase your hard work, skills, and achievements, and get a better understanding of what it’s like to work at Zalo group.


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