We are looking for an experienced Product Growth Analyst, who will be responsible for user growth for Zalo Ads. Your role is to help product team go from great products to great products with great distribution and strong user habits by delivering effective and systematic growth initiatives. You will be responsible in both user acquisition and user retention: Acquisition help expands product distribution and retention helps reinforce user habit. Your job will involve a lot of data analysis to understand user behaviors. You will work with product owners, engineers, business development team across the company with your strategic initiatives to acquire more users for Zalo Ads as well as improve user engagement for sustainable growth.
What you will do
The day-to-day activities include 3 main items:
- Analysis: Understand user behaviors and competition landscape from internal data analysis, user interviews and market researches (50%);
- Experimentation: Plan, execute and analyze a lot of A/B testing to optimize users experience, boost users engagement and intensity use e.g remove bad frictions of onboarding flow or add good frictions in activation flow of new users … (25%);
- Make it happen: Prepare proposals for new features/products or current features/product optimization from collected insights. Monitoring features/products implementation and performance (25%);
What you will need
- 3+ years of experience in business analytics/data analytics/product management;
- Passionate about problem solving – possesses a relentless need for investigation and data exploration;
- A creative problem solver. Ability to solve problems or identify opportunities when conventional thinking has failed;
- Ability to deliver on timelines and move quickly with stakeholders to execute on decisions while maintaining attention to detail;
- Familiar with growth funnel or AARRR framework;
- Experienced with using SQL and Bi tool or willing to learn;
- Have high competency in Excel and PowerPoint;
- Experience in user growth domain will be a strong plus.