What you will do

• Conduct market research and analysis to identify industry trends and customer needs for Zalo Mini App;
• Develop clear and persuasive messaging, including value proposition, key benefits, and unique selling points for the product;
• Define marketing segments, distribution channels, and promotional tactics to reach target audiences effectively;
• Implement marketing campaigns, with a focus on inbound activities, to generate leads and drive customer engagement;
• Build inbound funnels and establish measurement metrics to track the performance of marketing initiatives;
• Create educational materials such as user guides and webinars to support customer understanding and adoption of the product;
• Monitor market adoption metrics and provide insights to inform future marketing strategies and product development efforts.

What you will need

• Bachelor's degree in Marketing, Business, or related field;
• Proven experience in product marketing or related roles, preferably in the tech industry and B2B;
• Strong analytical skills with the ability to interpret market data and trends;
• Excellent communication skills with the ability to craft compelling messaging for different audiences;
• Experience with inbound marketing strategies and tactics;
• Proficiency in using marketing analytics tools and platforms;
• Ability to work effectively in a cross-functional team environment;
• Self-motivated with a passion for driving results and achieving targets.

What you will do

• Building recommendation systems to improve User Engagement in Zalo. We test every change in model and logic carefully by an A/B Testing Framework to make sure they have significant improvements on Zalo;
• Working with Mobile Devs and Backend Devs to provide stability for your Data Science solution. Making a good model is hard, but making a good scalability model for 100M users in Zalo is even more challenging. You must think like a scientist and code like an engineer;
• Working with Product Owner to identify the opportunities how Data can improve User Engagement, User Experience in Zalo. If you have a good idea, you have a chance to make it real;
• Perform analyses to understand user behaviors and find actionable insights for current and future data-focused innovation. This can involve a host of different techniques such as user profiling, graph analysis, predictive modeling;
• Building a scalable recommendation engine for distributing content to users to ensure content diversity, accuracy and satisfaction.

What you will need

• Bachelor or higher in Computer Science, Statistics, or a related field;
• Knowledge of Hadoop programming environments (e.g. Spark), Deep Learning Framework (Pytorch, Tensorflow);
• Have work experience with large amounts of real data, preferably experience with building and maintaining scalable data pipelines;
• Understanding of applied statistics including sampling approaches, causal modeling, and data mining techniques;
• Good communication and interpersonal skills, storytelling with data, e.g., ability to communicate data science concepts and analysis results to both technical and non-technical audiences;
• Having a deep knowledge in Computer Vision, NLP is a plus.

Other requirements:

• Ability to translate business objectives into actionable analyses;
• Proactive thinking and ability to work independently while being a strong team player;
• Open-minded and excited to learn new things. Have strong opinions but are willing to change with new data;
• We hope you will fit well with our team’s culture:
• Strong work ethic: All of us believe in our work’s ability to change Vietnamese lives and consequently work hard, work smart;
• Good team members: We care and watch out for each other. We’re humble individually and go after big goals together;
• Flexibility: you should be flexible in your tasks and do whatever is needed, ranging from dirty work like data cleaning to high-level work like system or algorithm design.