What you will do

• Conduct market research and analysis to identify industry trends and customer needs for Zalo Mini App;
• Develop clear and persuasive messaging, including value proposition, key benefits, and unique selling points for the product;
• Define marketing segments, distribution channels, and promotional tactics to reach target audiences effectively;
• Implement marketing campaigns, with a focus on inbound activities, to generate leads and drive customer engagement;
• Build inbound funnels and establish measurement metrics to track the performance of marketing initiatives;
• Create educational materials such as user guides and webinars to support customer understanding and adoption of the product;
• Monitor market adoption metrics and provide insights to inform future marketing strategies and product development efforts.

What you will need

• Bachelor's degree in Marketing, Business, or related field;
• Proven experience in product marketing or related roles, preferably in the tech industry and B2B;
• Strong analytical skills with the ability to interpret market data and trends;
• Excellent communication skills with the ability to craft compelling messaging for different audiences;
• Experience with inbound marketing strategies and tactics;
• Proficiency in using marketing analytics tools and platforms;
• Ability to work effectively in a cross-functional team environment;
• Self-motivated with a passion for driving results and achieving targets.

What you will do

What you will need