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Ho Chi Minh

(Senior) Digital Marketing Specialist, Media

Senior Digital Marketing Specialist is accountable for full-funnel digital marketing from ideation to execution for an entertaining mobile app. This role will work cohesively with the marketing team and technical/ product team, to deliver business requirements on time and within budget.

What you will do

  • Take ownership of digital marketing channels including Google Ads, Facebook Ads, TikTok Ads, Apple Search Ads… as well as spontanous channels when needed to drive performance campaigns;
  • Develop digital strategy, digital plan and work closely with internal teams to achieve campaign’s KPIs which align with business goals;
  • Work with the technical/ product team when needed to ensure correct tagging of custom events to track accurately on digital channels;
  • Actively suggest and conduct A/B testing to improve campaign performance;
  • Conduct weekly and monthly analysis as well as use digital tracking platforms to evaluate these channel performance, make recommendations, execute and monitor results closely;
  • Explore new channels/optimization tools to drive performance;
  • Take on new ad-hoc projects when requested by your team lead/ head of department.

What you will need

  • Minimum 3 years of experience in Digital Marketing. Have experience/familiarity in Google Ads (search ads, dynamic search ads, GDN), Facebook Ads (as conversion ads), Google Analytics, Google Tag Manager, Mobile Measurement Platform (eg Appsflyer). This role is encouraged to get a certificate in Google Ads Fundamentals, Google Analytics, Google Tag Manager;
  • Strong data analysis and visualization skills (Excel/Google Spreadsheet, Google Data Studio);
  • Have a curiosity to dig insights behind data and apply to daily work;
  • Positive working attitude and ability to work under tight deadlines, know how to prioritize tasks and meet deadlines;
  • Own an open mind to discuss possibilities/ solutions with team members and critical thinking to make decisions;
  • Have a teamwork spirit and good interpersonal communication skill to work cross-teams.